Outages are common when it comes to technology the last significant outage happened in 2019, at that time lasting a full twenty-four hours.
Often cheaper than a phone call, messaging and calls on social media apps offer a more affordable and accessible alternative. In parts of the world where access to cell service and public utilities are limited, WhatsApp has become the platform of choice for daily communication. Political campaigns were suspended, social services were interrupted, and public safety measures that employ the use of social messaging were delayed. Social media has also become a crucial tool for communicating information to communities of people with limited access to news and services. Facebook itself lost an estimated $60 million in ad revenue from being offline for a mere handful of hours, with founder Mark Zuckerberg personally losing about $6 billion in net worth. Many small business owners were particularly affected by the outage that rendered them unable to participate in the global marketplace for almost a full day, with a collective millions of dollars lost. The outage demonstrated just how important Facebook and its subsidiaries have become in daily life, not just for social sharing purposes, but for business, political affairs, communication, and even personal safety. On Tuesday, 5th October, Instagram, WhatsApp, and their parent company Facebook experienced an outage lasting over six hours, causing billions of people to lose access to the social media apps.
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